
PSAXTO.COM
Tech and electronic products 2019
CLIENT
Psaxto.com is a tech store entered the market at December of 2019.
The principal idea of the company is to provide a big variety of electronics, fast and in affordable prices for the greek buyer. But mostly to give the customer a unique experience from tecnical support to delivery.
ASSIGNMENT
Branding
Logo
The name psaxto was already registered by the company. The brand name means ‘Searching’ in greek and it is written in english ( greeklish).
Obvious as it is, i created it into a vector by making the letter O to a search icon, imitating a search bar. For the logotype i used a sans serif typerface
Futura PT | Demi that gives a modern and clean look at the brand name.
#F57E25 / orange
Fun, energetic, optimistic, exciting
#231F20 / Dark gray
Secure, creates contrast


